At Vogue Warehouse in the center of Amsterdam also Swarovski had a pop up store where you could buy a special bracelet for a special price, have a look at the limited Shourouk collection and you could get photographed with one of the masterpieces of Swarovski.
Shourouk established her eponymous company in 2007. As a true Parisian, Shourouk graduated from the Studio Bercot before honing her technique at prestigious fashion houses Chloé and Galiano in Paris and Roberto Cavalli in Florence.
With her unique signature style, Shourouk’s design has become unmistakenly recognizable in the fashion accessories industry.
Armed with a sharp fashion sensibility, she develops her own embroidery creating hand-stiched intricate jewelry pieces by using Swarovski crystals and painted stones for every new season.
For fall 2013 Shourouk designed a limited collection for Swarovski inspired by the vibrant colors of India and to be sold at more than 1.000 Swarovski boutiques around the world.
“It was fascinating to interpret the jewelry of Indian princes, rich in detail, color, and complexity, in a contemporary version,” says the designer.