H&M is proud to announce it has signed a long-term partnership with the international tennis star Tomas Berdych. Currently ranked 6th in the world, Czech-born Berdych will be an ambassador for H&M both on-court and off, and will work closely with the H&M design team on a unique tennis collection which will debut in stores later on. Tomas is one of the brightest talents in a globally popular sport, who also has a personal love of fashion and style, which means he is the perfect partner for H&M.
“I am very excited about this partnership. This is H&M’s first foray into tennis and it is very flattering for me to be their first ambassador. H&M is young, cool and easy, everything I think clothing should be. I love fashion, and it’s great to now have H&M to help me develop my tennis and off-court apparel. I’m sure we will do great things together”, says Tomas Berdych.
“I am so happy to welcome Tomas to the H&M family. Tomas is such an exciting player, and he also cares greatly about style. We can’t wait to start working with him, to watch Tomas wear H&M on court, and to see our upcoming collection with him in H&M stores worldwide”, says Karl-Johan Persson, CEO of H&M.
Tomas Berdych’s partnership with H&M marks a new chapter in the relationship between sport and fashion. The partnership will see H&M clothing worn on court by a top-ranking tennis player for the first time and will bring a professional sports influence to H&M. As well as playing in H&M, Tomas will also be an ambassador for H&M off the court, wearing his pick from H&M’s menswear collections.
27 year-old Tomas Berdych is one of the most-watched players on the professional tennis circuit. Currently ranked 6th in the world, his biggest achievement so far has been reaching the finals at Wimbledon in 2010, beating Roger Federer and Novak Djokovic in the process and he was also pivotal in the Czech Republic`s Davis Cup victory in 2012. A great role model, Tomas is already one of the biggest stars of a sport growing in international popularity, both in terms of spectators and also those playing the game in their own leisure time. The growth reflects that of H&M, a growing global company which continues to open stores in new markets worldwide.
All the pieces, worn by Tomas for the first time at the U.S. Open (US Open) in August, are created in collaboration with the Czech tennis player.
Inspiration is usability, which brings khaki and light gray colors on the tennis court. A honeycomb print adorns T-shirts, shorts and hats which protect it from the sun.
In the sportswear they have been added mesh parts to be able to ventilate the body, while the technologically advanced fabric “breathes”, dries quickly and is cool and practical.
Tomas participated actively in all stages of the design of the collection, from the initial sketches to test the functionality of the result: for example, the pockets are deep enough to fit the tennis balls. Accessories include hats and wristbands.
The pieces that will be worn at the U.S. Open will be available in selected H & M stores worldwide from August 5, and will carry a special little sign marked H & M TENNIS COLLECTION DEVELOPED FOR TOMAS BERDYCH.
In Greece, the collection will be available in all stores H & M Sport.